voices across borders

Aurin tour collection for Hong Kong 2025

When the Aurin Girls’ Choir from Kecskemét, Hungary traveled to the World Choir Festival in Hong Kong, their look had to match their sound: elegant, bold, and unforgettable.
With weeks of workshops, joint rehearsals, and concerts ahead, the ensemble needed more than just matching shirts – they needed a complete tour identity. That’s where this project began.

What we created

As part of the concert tour design, we created a two-piece T-shirt collection that became a staple of their rehearsals and performances.

Alongside these, we developed:

a custom raincoat – not only for Hong Kong’s unpredictable rain, but also to fight the icy indoor air-conditioning,
matching tote bags and other accessories to keep the group visually united across all events,
and a tailor-made clothes bag featuring the seamless new identity of the Aurin Girls’ Choir.

The design concept

From the start, we worked closely with the choir members to co-develop a color palette they’d feel proud to wear. Their voice was part of the process – just like in music.
The design draws inspiration from Chinese calligraphic elegance. Carefully composed vertical lines and intentional spacing reflect traditional Chinese layout principles while balancing with our Western identity.

We included:

the CHOIR festival logo (a required element),
the names of the countries involved – both in English and Chinese,
and, most strikingly, the name Hong Kong in beautiful, bold Chinese characters.

The result is more than a festival shirt – it’s a piece of memory, an emblem of international harmony, and a design the girls were proud to wear every step of the way.

Why this project is special?

This collection wasn’t just about t-shirts. It was about identity, purpose, and presence. The Aurin Girls’ Choir traveled to Hong Kong with not just music to share, but a unified look that reflected who they are, where they come from, where they’re going, and how they stand together.

What made this concert tour design truly special was the level of care:

Close collaboration with the singers to define a color palette they love and feel confident in.
A design concept rooted in cultural awareness and visual harmony — with references to both Hungarian and Chinese elements.
Smart styling choices that worked in both artistic and practical settings: from humid city streets to over-airconditioned halls.
A collection that felt both elegant and youthful, with pieces they were proud to wear again and again.

how can we adapt this concept for your ensemble?

Your group doesn’t need a full tour to benefit from a well-crafted visual identity. Whether you’re performing abroad, hosting a festival, or simply want your singers to show up feeling like a team — we can create a look that fits your story.

Here’s how we do it:

Start by listening: your goals, values, history, and how you want to be seen.
Design with intention — from custom logos and color palettes to practical wearables that fit your needs (concerts, travel, rehearsals, merch).
Handle the details: sourcing, printing, packaging — so you don’t have to.
Work with sustainable production partners to keep things ethical and easy.